design case studies
CASE STUDY 1 OF 3
CLIENT: Harvard | PHACS (Pediatric HIV/AIDS Cohort Study)
deliverables: WIREFRAMES, VISUAL DESIGNS, COMPLETED WEBSITE
Increasing study awareness and participant engagement for the study mission to increase participant retention and empower participants
Create community engagement materials, especially interactive ones (short videos, one-page infographics, etc.)
Increase PHACS awareness outside of academic circles for retention, longevity, long term funding, and HIV/AIDS education in general
THE BRIEF
THE CHALLENGES
Due to privacy and concerns about unintentional HIV/AIDS status disclosure, we could not use social media as a means to engage
The project needed to be completed in one year and be managed internally as materials expand and study updates
THE SOLUTIOn
A website built on a template platform allowed us to have programming and design control, house multimedia projects with adequate storage space, utilize features without programmers for a valuable user experience
All pages/materials were community-centered (links to the original website for research focused questions)
A section with a dedicated timeline addressing HIV/AIDS research in the United States, and showed the impact and role PHACS
EXECUTION + DESIGN
I consulted directly with community around branding and design and ourprojectpositive.com was initiated
I helped to create a friendly, engaging images/designs that were reflective of the established PHACS brand leveraging a new color palette (to branch away from the PHACS study colors)
Engagement has surpassed the original site
Website connected us with other international researchers (Oxford/NOURISH research study)
The new website featured in presentation at the International AIDS Conference in 2024
THE RESULT
CASE STUDY 2 OF 3
CLIENT: Harvard | PHACS (Pediatric HIV/AIDS Cohort Study)
deliverables: visual designs, document design, brochure for print
THE BRIEF
The HOPE and AMP UP Studies of PHACS need to collect swabs from participants to evaluate the effect ARV’s and medicinal regimens might have on their medical health
THE CHALLENGES
People don’t know the complex science behind what a microbiome is
The swabs we were requesting can be considered “sensitive” or “invasive” – it is important that participants feel comfortable
THE SOLUTIOn
Create a brochure to provide information about the microbiome, for participants and researchers/site coordinators
EXECUTION + DESIGN
All clinical sites have access to the digital version on the website
Clinicians printed the brochures for on site events
Staff confirmed that the brochures clarified the microbiome, influenced engagement
Use bright images to excite the users, break up complicated text
Create a faded motif so individuals can visualize the microbiome
QR code so participants can access PHACS website with further research questions
THE RESULT
CASE STUDY 3 OF 3
CLIENT: Harvard | PHACS (Pediatric HIV/AIDS Cohort Study)
deliverables: SCRIPT, SHORT ANIMATION
The HOPE study was requesting individual’s opt in to sharing their address to use geocoding to determine trends about environment and health
More participants = more data = stronger evidence of trends
THE BRIEF
THE CHALLENGES
Participants were worried sharing their address would put their medical records/status at risk of being disclosed
Limited budget and timeline - didn’t have the capacity to have a multiple day shoot with actors
THE SOLUTIOn
Create an animation about Geocoding, defining what it is and concerns around unintentional disclosure
EXECUTION + DESIGN
A short animation, using diverse images with the opportunity for participants to ask any more questions
After viewing the animation, many participants opted into the study - saying the video was a major influence on their decision
Site staff said the animation allowed them to better educate participants about their role in the research